Finally traditional ads will be left out; YouTube is testing a new way of advertising in videos. This new method which is called Picture-in-Picture or PIP will show ads in a way that is less annoying and even more attractive for users.
What is Picture-in-Picture?
YouTube plans to start showing PIP ads in the coming months. We will first test this advertising on a limited group of users. The PIP ads will allow creators to display ads while their content is still playing. This model will help to make ads less disruptive during videos and live streams.
How PIP Ads Work
There are no clear details about how PIP ads will look yet. The advertisement may be displayed in a smaller window while the content stays in the background or the content may be minimized to show the ad.
Benefits of PIP Ads
The new PIP ads are supposed to be less intrusive. Traditional ads interrupt videos especially live streams which can annoy users. PIP ads should make ad viewing more pleasant and reduce the negative impact of ads on the viewing experience.
Availability
Some users on selected devices will see the new PIP ads in the coming months. Most users will have to wait longer. YouTube creators will also have the option to enable PIP ads in the Monetization settings in their Live Control Room.
Fighting Ad Blockers
Recently, YouTube has been punishing users who use ad blockers. It will stop their videos if an ad blocker is detected. The PIP model might help to make ads more acceptable and reduce the need for ad blockers.
Conclusion
These days, people are quite impatient and they look for short and clear advertisements with the least interruption.YouTube’s Picture-in-Picture ads represent a significant change in online advertising. It offers a less intrusive way to display ads. The platform hopes to enhance the viewing experience while it is still supporting content creators. It will be interesting to see how PIP affects user engagement and also expands advertising possibilities.